The Map That Shows How My Whole Content System Fits Together
Updated: Oct 1
I am a mom of three, a wife, a full-time therapist running my own counselling practice, and somewhere in there I also run an Etsy shop and do affiliate marketing, because I actually enjoy it.
This past year my dad has been fighting a health crisis, brain surgery, six moves, and now we know he's dying. So no, none of this has been easy, and for a long time none of it was sustainable either.
For a while I tried to do it all, all at once, the way my ADHD brain wants to. Take over Pinterest, take over the blog, keep every idea in my head at the same time. It doesn't work.
There aren't enough hours. I was going to bed at 10:30 and getting up at 3am, and it still wasn't enough. I tried an auto-poster for a while, and it worked, until I stopped feeding it new photos.
Then it just started generating its own stuff. It wasn't wrong exactly, it just wasn't me. Not my voice, not my humour, not my energy. And I don't want generic. I've got ten years as a therapist, I actually have things to say. I didn't want to hand my own readers something watered down.
The Moment It Actually Clicked
I already had Airtable going for tracking my affiliate products across Canada and the US, but I wasn't using it to anywhere near its full ability. I'd been hesitant to even try adding another AI tool into the mix, I didn't want another subscription, another thing to be mindful of.
But at Pinterest training from Lizzie Smiley's Scaling Society (if you don't know her or who she is, you HAVE TO CHECK HER OUT!) mentioned Airtable, and someone mentioned Claude could actually automate the process, so I figured I'd try it.
When I found out Claude could go into Airtable itself, add tables, connect them, keep everything in one place, that was the moment.
My brain is constantly pop-pop-squirrel-squirrel, a million half-finished thoughts at once, and having one living system that actually talks to itself meant I stopped losing ideas the second I had them.
♡ Voice memos in the car after school drop-off go straight into a running log
♡ That log feeds real blog drafts, written in my actual voice
♡ Blog drafts feed Pinterest pin titles and descriptions
♡ Every piece logs itself back into Airtable so nothing gets lost
REAL TALK: there was a night I was running four things at once, Pinterest pins on my phone, blog drafts being written from my own voice memos, and over 100 pins getting created and logged in a single day while ten new blogs were being built at the same time, each one with the correct Genius Links already embedded, all in the background.
I remember thinking, holy f**k, this is so cool. I went to bed. When I woke up, it was done. That's not outsourcing the creative part, I'm still the one deciding what gets said and what it looks like. I just stopped being the one who has to physically click through every single step to get there.
This map shows you the shape of the system. If you'd rather have the whole thing already built and connected, voice memos, blog drafts, Airtable, and pins, all four pieces live in one base, that's exactly what The Airtable Command Center is: $9.89, credited toward the full course if you upgrade later.
The Four Pieces, In Order
If you want the short version of what actually runs this whole thing, it's four pieces, in this order: a Voice Memo Log where raw, rambling ideas land first. A Blog Draft step where those memos turn into real posts, written in my voice, not a generic one.
An Airtable system that holds every product, every link, every post, so nothing lives only in my head. And a Pinterest Pin Creation step that pulls from all of it to actually get the content seen.
None of this happened overnight, and I'm still learning new pieces of it constantly. But every time I stack one more piece on, the whole thing gets a little more solid, a little less dependent on me remembering everything at 3am.
Want the map of how it all fits together?
Grab the free 4-Piece System Map — the exact flow plus a before-you-start checklist, no guessing what to do next.
If there's one thing you'll learn about me, it's that I'd rather build a system once than do the same thing the hard way over and over. Whether that's a voice memo prompt, an Airtable base that actually holds itself together, or a shortcut that makes me think, "why didn't I build this sooner?", I'm grateful you're here and I hope you found something that makes your own system feel a little more possible. Wishing you clarity, momentum, and a lot less overwhelm wherever you're building.
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